March 27, 2012
[Published originally on October 17, 2011]
Amazon just started giving all authors, whether it publishes them or not, direct access to the Nielsen BookScan sales data, which records how many physical books they are selling in individual markets (cities). It represents a one-on-one communication between authors and their fans that used to happen only on book tours. Recently, Amazon made an obscure German historical novel a best seller without a single professional review.