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Intracom 2013: Les médias sociaux au service des entreprises

intracom

La conférence Intracom 2013 pour les professionnels du web et des communications interactives, porte cette année sur les médias sociaux au service des entreprises.  Cette 12e édition d’INTRACOM se déroulera le 25 avril prochain à l’Omni Mont-Royal à Montréal.

Michelle Blanc, consultante conférencière et auteure marketing internet et stratégies Web, est l’une des vedettes de l’événement.  Elle est suivie par plus de 34000 personnes sur Twitter. Sa conférence s’intitule : « Les médias sociaux, c’est plus que du bonbon… ».

« Les médias sociaux sont très utilisés par les internautes québécois, mais les entreprises tirent de la patte. Pourquoi sommes-nous en retard? Quels sont les mythes tenaces touchant les médias sociaux? Quels médias sociaux privilégier, comment gérer les critiques et la gestion de crise sur les médias sociaux. Voilà quelques-uns des sujets qui seront couverts lors de cette conférence et vous comprendrez enfin pourquoi les médias sociaux, c’est plus que du bonbon… »

Nate Elliot, vice-président et analyste principal chez Forrester, sera un autre conférencier vedette.  Ayant débuté sa carrière sur le web en 1995, il est considéré comme un pionnier dans l’industrie des stratégies interactives. Nate Elliott aide les entreprises à élaborer des stratégies de marketing interactif, en particulier les chaînes de marque tels que les médias sociaux et la publicité vidéo en ligne. Ses clients viennent de presque tous les secteurs – y compris les biens de consommation, les produits pharmaceutiques et les services financiers – et de partout dans le monde.

Sa conférence s’intitule : « Affinité, intention et la répartition du budget marketing – Évaluer comment Facebook aura un impact sur votre commercialisation ».  Cette présentation sera en anglais.  « Chaque jour, des milliards de recherches se font sur Google, et dans le processus, ils créent ce que John Battelle a qualifié de «base de données des intentions»: un enregistrement massif des désirs du monde qui aide l’entreprise à générer des dizaines de milliards de dollars de recettes publicitaires. Mais Facebook, peut-être la seule autre société qui a recueilli autant de données que Google, n’a pas eu la même chance jusqu’à présent de convertir ses données en dollars. Pourquoi ? Parce que contrairement à Google, Facebook a involontairement construit une « base de données de l’affinité»: un record massif de ce que les gens aiment plutôt que ce qu’ils ont l’intention de faire.

La base de données de l’affinité est potentiellement aussi précieuse que la base de données des intentions – mais ni Facebook ni les responsables du marketing n’ont réussi à trouver la façon de faire ou de mesurer cette valeur. La question est : qui peut trouver la valeur cachée de cette base de données de l’affinité, et comment ce changement affectera les pratiques du marketing ? »

Gregory S. Smith, CIO de The Pew Charitable Trusts sera un autre conférencier. Ce dernier a été nommé au top 100 des leaders en technologies de l’information par le Computer World magazine. Guillaume Brunet, associé chez Substance stratégies numériques est considéré comme l’un des 40 meilleurs marketers en ligne du Canada, fera aussi partie de la conférence.

Les organisateurs soulignent que l’événement se veut interactif, ainsi les conversations avec les participants passeront par la mobilité sur les différentes plateformes. Finalement, des études de cas seront présentées pour mieux comprendre l’expérience vécue dans les organisations dont la Banque Nationale du Canada, le Mouvement Desjardins, le Groupe St-Hubert, la Société de Transport de Montréal (STM), VIA Rail Canada, l’Agence métropolitaine de transport (AMT) et la Ville de Montréal.

Pour en savoir plus : www.intracom2013.com

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis



Top 10 posts of the Blog Infocom Analysis for 2012

Here are the top 10 most popular posts of the blog Infocom Analysis for 2012:

Title
  More stats
1-How To Get 3X more Free Space On Dropbox Than on Google Drive More stats
2-Forrester forecast an Apps market of $38 billion by 2015 More stats
3-La rentabilité de la dépendance technologique More stats
4-10 quotes from Andy Grove, former CEO of Intel More stats
5-Blackberry ou iPhone? Quoi choisir? More stats
6-When mobile data revenue will take over fixed voice revenue More stats
7-Instagram has 9 employees and a valuation around $500M More stats
8-Wired interview with Marc Andreesen, venture capitalist and former entrepreneur: best article so far in 2012. More stats
9-Skype will have a business model with advertising More stats
10-Top 12 greatest entrepreneurs according to Fortune More stats

Happy New Year!

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

GigaOM Acquires PaidContent

[Published originally on WEDNESDAY, FEBRUARY 08, 2012]

GigaOM has purchased ContentNext, paidContent’s parent company, from the UK’s Guardian News & Media. The exact terms are undisclosed, but it is reportedly about $8 million. The Guardian Media Group paid for ContentNext and paidContent in 2008. As part of the deal, Guardian Media Group also becomes a minority shareholder in GigaOM.

“Technology and covering technology is a global endeavor, and you need to be in all the major centers,” GigaOM CEO Paul Walborsky told Wired, pointing to paidContent’s footprint in London and New York. “We’ve been following paidContent from the beginning, and we’ve always thought it was great journalism. Not only were they breaking news, they were analyzing news. They’ve followed how the media is changing and evolving. We thought if you combined that conversation with our knowledge of technology, and how technology has changed media, you would have a very powerful editorial base to work from.”

Talent and resources from both organizations will also be pooled for GigaOM Pro, the company’s premium business analysis publication service, as well as events spanning both companies, starting with paidContent 2012 in March.

“When you find a company with great coverage and credibility in these industries, that can be leveraged across all our businesses,” said Walborsky, “it makes more sense to partner or acquire than to build the resources from scratch.”

“If you really want to understand how media is going to change, you really need to understand where technology is going,” Walborsky said, when asked about the increased importance of technology in media coverage and vice versa. At GigaOM, we view our business not as building pageviews but building relationships with an audience over time. So we’ve seen first-hand how important it is for businesses to understand how media helps to build those relationships today.”

It’s a business that’s increasingly knotted and complex. Malik is a partner in the VC firm TrueVentures, which in turn is an investor in GigaOM, a media company that covers the technology and media industries. Since GigaOM was founded in 2006, it’s acquired mobile blog jkOnTheRun and The Apple Blog. It generates a remarkable amount of revenue from its events and the Pro version of its site. Now it owns paidContent’s own network of web sites, conferences and newsletters.

The perspective of GigaOM

The main reasons for the acquisitions according to GigaOM are the good quality of its writers, location (offices in New York and Europe).

“The question that mass amateurization poses to traditional media is ‘What happens when the costs of reproduction and distribution go away? What happens when there is nothing unique about publishing anymore because users can do it for themselves?’ We are now starting to see that question being answered.”— Clay Shirky

Shirky’s observation means that we are in a time of chaos where the very idea of media is being questioned. And as a Chinese proverb says, from chaos emerges opportunity. GigaOM founder Malik believes that the best is yet to come for media.

“Over the past few years we have started to see the transformation of media by new technologies, new methods of distribution and newer ways to consume information. Mathew Ingram has been writing about these disruptions on a regular basis, and now we are going to double down on what we think is a great new chapter in the media industry.

I have always believed that we’ve got to stop thinking of media as what it was and focus on more of what it could be. In the world of plenty, the only currency is attention and attention is what defines “media.” Zynga is fighting Hollywood for attention (and winning). Instagram is taking moments away from other media. They have attention. There are old companies that are dying and new ones that are being invented. We’re eager to expand our coverage of social and digital media editorially, in our research and at our events. paidContent is the best chronicler of the media industry, and by blending their coverage with ours, we hope to watch this fast-changing industry ever more closely.”

Source: http://www.wired.com/epicenter/2012/02/gigaom-acquires-paidcontent/ and

http://gigaom.com/2012/02/08/why-we-are-buying-paidcontent/

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

A blog aggregator to follow your favorites blogs/ Un aggrégateur de blogues pour suivre vos blogues favoris

[Published originally on SUNDAY, DECEMBER 04, 2011]

Here is a blog aggregator to follow your favorite blogs. Voici un aggrégateur de blogues pour suivre vos blogues favoris:

www.google.com/reader

You just have to subscribe for free and add www.infocomanalysis.com to follow this blog and be informed of the latest posts.

Vous avez juste à vous abonner gratuitement et ajouter le blogue www.infocomanalysis.com pour connaître les derniers commentaires du blogue.

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com
Twitter: @InfocomAnalysis

The 20 most popular US Venture Capitalist blogs

[Published originally on SUNDAY, JANUARY 23, 2011]

According to Compete, here are the 20 most popular US Venture Capitalist blogs:

  1. Paul Graham (@paulg), YCombinator, Essays (97,227)
  2. Fred Wilson (@fredwilson), Union Square Ventures, A VC (81,483)
  3. Mark Suster (@msuster), GRP Partners, Both Sides of the Table (53,655)
  4. Brad Feld (@bradfeld), Foundry Group, Feld Thoughts (38,821)
  5. Chris Dixon (@cdixon), Founder Collective, cdixon.org (20,988)
  6. David Skok (@bostonvc), Matrix Partners, For Entrepreneurs (14,173)
  7. Charlie O’Donnell (@ceonyc), First Round Capital, This is Going to be Big (13,970)
  8. Larry Cheng (@larryvc), Volition Capital, Thinking About Thinking (13,215)
  9. Dave McClure (@davemcclure), Founders Fund, Master of 500 Hats (11,127)
  10. Ben Horowitz (@bhorowitz), Andreesen Horowitz, Ben’s Blog (10,686)
  11. Jeremy Liew (@jeremysliew), Lightspeed Ventures Partners, LSVP (9,344)
  12. Bijan Sabet (@bijan), Spark Capital, Bijan Sabet (8,256)
  13. Ryan Spoon (@ryanspoon), Polaris Venture Partners, ryanspoon.com (7,828)
  14. Albert Wenger (@albertwenger), Union Square Ventures, Continuations (7,469)
  15. Roger Ehrenberg (@infoarbitrage), IA Ventures, Information Arbitrage (7,182)
  16. Rob Go (@robgo), NextView Ventures, robgo.org (6,934)
  17. Josh Kopelman (@joshk), First Round Capital, Redeye VC (6,778)
  18. David Cowan (@davidcowan), Bessemer Venture Partners, Who Has Time For This?(5,993)
  19. Mendelson/Feld (@foundrygroup), Foundry Group, Ask The VC (5,963)
  20. Bill Gurley (@bgurley), Benchmark Capital, Above The Crowd (5,428)
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Create your own Twitter or Facebook daily newspaper

[Published originally on TUESDAY, JANUARY 11, 2011]

How to read Twitter and Facebook as a daily newspaper

paper.li wants you to organize links shared on Twitter and Facebook into an easy to read newspaper-style format.  It aims to offer a great way to discover content that matters to you – even if you are not connected 24/7.  You can also consult the “personnalized” newspaper of others users.

Aggregating content is not new.  Yahoo through its syndication model does that since its creation by buying information from different news sources and personnalizing the content through My Yahoo where the users select some categories of their choices. However, paper.li is one of the first to offer aggregation of Twitter information and Facebook information.
The quality here resides in the credibility of the person creating the daily newspapers.  Thus, indexing the most  relevant sources on a particular topic can create value to the reader.  For instance, a travel executive can create a personnalized daily newspaper where the content would bring value to its customers.  So far the categories are:

CATEGORIES

SmallRivers (paper.li) is a privately held startup incorporated in Switzerland (Lausanne) and located on the Swiss Federal Institute of Technology EPFL campus.

Co-founded by Edouard Lambelet and Iskander Pols, the company is focused on facilitating the discovery of relevant content and other people of interest on the web. Paper.li is their latest development, and by far the most promising. Since inception, in less than 6 months, the company got 2 million users.

There is a new word for this type of aggregating tool: it is call “curation”.  It is a methodology emerging that companies can use to help gather and sort the information that matters for them. In today world of information overload, corporate CIO’s and CMO’s are exploring ways to build internal curation solutions.
For more information on that topic you can consult
http://www.businessinsider.com/paper-li-2011-1
Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

Some of my favorite and useful blogs that I read

[Published originally on SATURDAY, OCTOBER 16, 2010]

I have some favorite blogs that I read often.  Here they are:

Finance:
-Seeking alpha  http://seekingalpha.com/
-Abnormal returns http://abnormalreturns.com/
-Zero hedge http://www.zerohedge.com/

Technology:
-TechCrunch http://techcrunch.com/
-Readwriteweb http://www.readwriteweb.com/

Finance & Technology, venture capital: 
-Venture beat http://venturebeat.com/
-Paul Kedrosky Infectious greed  http://paul.kedrosky.com/

General information:
-Huffington Post http://www.huffingtonpost.com/

Enjoy.

Louis Rhéaume
Infocom Intelligence
louis@infocomintelligence.com

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