March 10, 2013

Application of the month: Allrecipes

by admin • applications, Internet, iPad, iphone, smartphone • Tags: cooking, recipes

Our top application of the month is Allrecipes.  The app available on iPhone and iPad enable users to personalized their recipes according to three categories: Dish type, ingredients, Time of preparation and cooking. The app is a great way to cook according to your personal tastes while saving time. The first recipes in the search are the best rated recipes by Allrecipes users.  The website www.allrecipes.com is also a great destination for recipes.

Allrecipes.com  found that 35 percent of online cooks used smartphones to look up recipes. While recipe research was by far the most common smartphone activity, cooks are using the handheld gadgets to do a lot more inside and outside the kitchen: 29 percent said they have used their phones to photograph finished dishes, 18 percent created digital shopping lists with apps like Grocery IQ and Ziplist, 16 percent redeemed digital coupons at the grocery store and 12 percent used the phone to share a recipe on a social media site.

The number of people using smartphones to watch cooking videos is still small at just 15 percent, but on the PC and tablet, streamed video has exploded among women (Many of the poll results only include women since not enough men responded to form a suitable statistical sample).

Here are some highlights from the report:

• The most popular digital culinary resources weren’t cooking portals like Allrecipes or Food Network, but search engines, according to 43 percent of online cooks. Recipe sites were a close second, though, at 42 percent. The number one search term, you guessed it, was “chicken”.
• Digital cuisine is a big business: citing eMarketer, Allrecipes said consumer packaged good advertising spend online is increasing from $134 million in 200 to a projected $3.6 billion in 2012.
• Allrecipes found that mindshare in online cooking is drifting to more general social media platforms like Facebook, Pinterest, YouTube and Twitter. One third of female cooks polled said it was important that cooking portals keep up by integrating with those big social networks.
• Expectations are high that more of the shopping and meal planning process will become digital: a majority of respondents stated that in 15 years the paper coupon will become extinct, the digital wallet will replace the leather billfold and that groceries will be ordered online and delivered to the home.
• Forty-four percent of men and women polled named Cooking websites as their preferred cooking resource, compared to 19 percent who said cookbooks and 9 percent who said their parents.

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis