November 6, 2012
by admin •
applications, business models, entrepreneurship, innovation, Internet, mobile technologies, social networks, technology, venture capital

OOHLALA is the mobile app for university and college students. OOHLALA help students better connect with their campus and also help campus services better engage with students. Students use the app to enhance their campus life with features such as campus maps, courses, study groups, social scheduling (find where your friends are), campus wall (share conversations and photos), and games.
Problem: Right now if you as a student want to know what’s happening on campus your choices are several Facebook groups, different campus websites etc. Information is fragmented everywhere, and we are betting that mobile the best platform to both organize this information and keep students connected on the go. User discovery is another aspect that’s broken. For example if you are sitting in class and want to connect with other students in real-time (or that cute girl in the front row), current social networks such as Facebook can’t help you as you don’t know their names (but we can).
We did an interview with the CEO of OOHLALA Mobile: Danial Jameel. OOHLALA was part of the Montreal technology accelerator FounderFuel in 2011.
Q1-OOHLALA mobile app is available in how many campus/ student organizations?
Since this semester, we are currently working with 50 campuses in Canada and United States, with another 150 to be launched during the next semester from US, Canada, UK, Singapore, France and potentially Mexico (currently in progress).
Q2-Does OOHLALA monetize with advertising? Any other source of revenue?
We put user experience and satisfaction as our top priority and generate revenues through sources that provide value to students. We currently monetize through premium features for campus services, and location based deals. We don’t do generic ads as its ruins the experience for our community.
Q3-How much money your firm has raised so far for its financing?
I can’t disclose this as yet as we are undergoing some financing, but we have raised our seed round.
Q4-OOHLALA has how many employees?
10-12 (we have some part time community managers)
Q5-What are your goals in one year?
To be the leading mobile platform for college and university students in North America and UK.
Q6-Are you planning any new or complementary product(s) and service(s) in the short-term?
Right now our focus is looking into user feedback and user metrics to optimize UX and streamline performance.
Q7- As an entrepreneur, what is your most important challenge, since you graduated from FounderFuel?
Once Demo Day ends and the hype is over, its time to get back to reality and the grind. Demo Day puts you out there in the spotlight which is great, but it also means expectations for you are much higher. The reality of most startups is that after the initial hype they need to figure out the right product to market fit and build a business model before running out of cash. This doesn’t always happen overnight and hard/smart work is required. I knew some founders who were not able to adjust the ‘you are on your own’ reality that sets in after.
On our end, we started our company at the basement library at our university where we iterated 24/7, and ate $4 pizzas to help solve student problems lol (good times). Post Demo day for us meant we could focus back on our users without distractions and on building the best product.
Louis Rhéaume
Infocom Analysis
louis@infocomintelligence.com
Twitter : @InfocomAnalysis
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