March 4, 2013
A report from InMobi found that approximately 6 in 10 consumers are now as “comfortable” with mobile advertising as they are with advertising in other mediums. Moreover, mobile ads have influenced 46% of survey respondents to actually purchase something on their mobile devices.
“Mobile devices now permeate every aspect of modern life,” suggests Naveen Tewari, CEO of InMobi. “The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48 percent), at a social event (45 percent), commuting (60 percent) and shopping (43 percent). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV.”
InMobi reports that the average mobile web user consumes 7.0 hours of media daily. Mobile devices represent 26% of this time and it is quickly growing. The following infographic (by InMobi) explains the evolution of media consumption.