Mobile Applications Expectations Are Rising [Infographic]

Mobile traffic grew 81% last year. 91% of adults keep their smart phone within an arm’s reach. This may seem like a great opportunity but, to paraphrase, “with great [opportunity] comes great [expectations].”

67% of users start engaging on one device and continue on another, an experience they expect to be seamless. Furthermore, they want mobile apps to load in under 3 seconds (and this number is always getting lower) with little margin for error before frustration sets in. But it doesn’t end there, poor performance can cost you customer recommendations and, therefore, money.

Check out the following infographic by Compuware:

 

momentum-of-mobile-infographic

 

Louis Rhéaume

Infocom Analysis

Twitter: @Infocom Analysis

louis@infocomintelligence.com