January 28, 2013
September 7, 2012
May 31, 2012
March 27, 2012
[Published originally on December 29, 2011]
Sales of digital goods, which also include music and videos, are up about 30 per cent this holiday season, compared to the same period last year, according to comScore data.
Furthermore, mobile commerce surged quickly this year, helped with the proliferation of applications and a better offer of mobile sites, enabling mobile transactions.
March 27, 2012
[Published originally on December 21, 2011]
1 – Everyone goes mobile
Smartphones and tablets proved that they weren’t just for the geekiest – er, ‘tech savviest’ – among us. These devices are increasingly becoming the norm and they continue to change how people connect with each other, and with businesses, everywhere. According to Google’s research with IPSOS earlier this year:
-79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
-70% use their smartphones while in a store.
-77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.
It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile. The mainstream consumer got mobilized in 2011.
2 – Mobile search transforms shopping, forever
Analyzing mobile search trends helped the industry better understand how people were using their mobile devices in 2011. For starters, we learned a lot about the ‘timing’ of mobile and tablets. These devices enable us to be constantly connected to the internet, as mobile usage has proven to be complementary to the desktop. We got a clearer picture of how search is changing the ways we shop and connect with businesses. More people are looking for deals both en route to stores and within them on mobile – in the retail category, “Black Friday” related mobile queries were over 200% higher this year than in 2010. Users have also developed some mobile-specific shopping habits – for example, 44% of all searches for last minute gifts and store locator terms are projected to come from mobile devices this holiday season. For procrastinators, mobile has come to the rescue!
In October, we looked at some of the newest ways marketers can build their businesses via mobile search. But, this is only the beginning – whether people are trying to find or call a business, compare prices in a store, or visit a site or app directly from their phones, search and search ads will be the tools that shape a new shopping experience, enabling us connect with businesses, research and buy products on or offline, all via mobile.
3 – Progress with the mobile advertising pipes
As an industry, we came a long way in terms of improving the ‘pipes’ – the systems, products and technologies that advertisers use to build, serve, and measure mobile ads. It’s still early days, but the progress with standards like MRAID and the momentum behind HTML5, are helping to rally the mobile community and make it easier for marketers and customers to connect on the platform. Getting existing tools to ‘speak mobile’ has been another key to helping mobile advertising grow-up as quickly users and businesses want it to. Across search and display, the tools the industry is already familiar with are getting mobilized. There’s plenty of work still to do, but significant progress is being made – watch this space in 2012.
4 – Tablets join the mobile party
Tablets made quite a splash this year. Usage trends sharpened – we’re seeing that people people use these devices to shop, consume media, have fun, and they do so most frequently in the evenings. Tablets are a third screen to be reckoned with for marketers – we saw a 440% growth in traffic from tablets in November 2011 compared to December 2010 on the AdMob network. The business potential is tremendous: not only are users more inclined to shop and make purchases on tablets, but because campaigns can be more effective running across several screens instead of one, tablets offer an incremental opportunity for marketers. Our research with Nielsen showed that campaigns on several screens can be ‘Better Together’ – indeed, in cases like Adidas’, that proved to be true.
5 – Businesses start (actually) thinking mobile first
Smartphones and tablets aren’t small desktop computers – they’re new devices being used in entirely new ways. This year, businesses began to embrace this at scale and many saw good things happen when they built ad campaigns and websites specifically for mobile. Ticketsnow’s success with a mobile optimized site – increased site traffic, and more ticket sales – is just one example of the benefits of building for mobile. Initiatives like GoMo and platform-specific ad features will help businesses better connect with mobile customers in the coming months, and beyond.
It’s hard to believe, but as far as the industry has come in 2011, we’re still in the earliest chapters of mobile’s story. The ways people connect to businesses on their mobile devices and the tools they’re using to connect from them progressed by leaps and bounds this year and soon, we’ll see the mainstream shift that changes the way mobile connects people with brick-and-mortar storefronts as well. Mobile will be moving full speed ahead in 2012 so keep those sleeves rolled-up and those seatbelts fastened – we’ll see you then.
March 27, 2012
We are entering a period where some mobile apps are more popular than their initial desktop version 0
[Published originally on MONDAY, MAY 30, 2011]
The growth of SoLoMO is coming fast: Social, localisation and mobile.
March 27, 2012
[Published originally on THURSDAY, JANUARY 13, 2011]
1.88 billion – The number of email users worldwide.
480 million – New email users since the year before.
262 billion – The number of spam emails per day (assuming 89 percent are spam).
2.9 billion – The number of email accounts worldwide.
25 percent – Share of email accounts that are corporate.
255 million – The number of websites as of December 2010.
21.4 million – Added websites in 2010.
88.8 million – .COM domain names at the end of 2010.
13.2 million – .NET domain names at the end of 2010.
8.6 million – .ORG domain names at the end of 2010.
79.2 million – The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
202 million – The number of domain names across all top-level domains (October 2010).
7 percent – The increase in domain names since the year before.
1.97 billion – Internet users worldwide (June 2010).
14 percent – Increase in internet users since the previous year.
825.1 million – internet users in Asia.
475.1 million – internet users in Europe.
266.2 million – internet users in North America.
204.7 million – internet users in Latin America / Caribbean.
110.9 million – internet users in Africa.
63.2 million –internet users in the Middle East.
21.3 million – internet users in Oceania / Australia.
152 million – The number of blogs on the Internet (as tracked by BlogPulse).
25 billion – Number of sent tweets on Twitter in 2010
100 million – New accounts added on Twitter in 2010
175 million – People on Twitter as of September 2010
7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
600 million – People on Facebook at the end of 2010.
250 million – New people on Facebook in 2010.
30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
70 percent – Share of Facebook’s user base located outside the United States.
20 million – The number of Facebook apps installed each day.
2 billion – The number of videos watched per day on YouTube.
35 – Hours of video uploaded to YouTube every minute.
186 – The number of online videos the average internet user watches in a month (USA).
84 percent – Share of internet users who view videos online (USA).
14 percent – Share of internet users who have uploaded videos online (USA).
2+ billion – The number of videos watched per month on Facebook.
20 million – Videos uploaded to Facebook per month.
5 billion – Photos hosted by Flickr (September 2010).
3000+ – Photos uploaded per minute to Flickr.
130 million – At the above rate, the number of photos uploaded per month to Flickr.
3+ billion – Photos uploaded per month to Facebook.
36 billion – At the current rate, the number of photos uploaded to Facebook per year.
March 27, 2012
[Published originally on SATURDAY, NOVEMBER 13, 2010]
March 27, 2012
[Published originally on MONDAY, APRIL 12, 2010]
ComScore, January 2010
- Total Audience: 13+ yrs old
- MSN/Windows Live/Bing
- AOL Media Network
- The Weather Channel
- Operator portals
Source: ComScore, January 2010