mobile sites

The rise of mobile commerce [Infographic]

Here is an interesting infographic on the growth of mobile commerce by Yesmail Interactive.




Louis Rhéaume

Infocom Analysis

Twitter: @InfocomAnalysis

“Canadians Consuming More Digital Media – but Not at the Expense of Traditional Media” is available on Techvibes

Louis Rhéaume

Infocom Analysis

Twitter: @InfocomAnalysis

Our new article “Appifier Becoming Serious Contender in App Industry [Interview] ” is available on Techvibes


Louis Rhéaume

Infocom Intelligence

Twitter: @InfocomAnalysis

2011: the most digital Xmas of all time

[Published originally on December 29, 2011]

Digital goods are the fastest-growing category online this holiday, led by e-books, suggesting Inc.’s strategy to conquer the world with cheap e-readers and tablet computers may be producing some early gains.

Sales of digital goods, which also include music and videos, are up about 30 per cent this holiday season, compared to the same period last year, according to comScore data.

Furthermore, mobile commerce surged quickly this year, helped with the proliferation of applications and a better offer of mobile sites, enabling mobile transactions.

Louis Rhéaume
Infocom Intelligence
Twitter: @InfocomAnalysis

5 trends in mobile advertising according to Google, VP Mobile Ads

[Published originally on December 21, 2011]

Here are 5 trends in mobile advertising according to Karim Temsamani, VP Mobile Ads of Google.

1 – Everyone goes mobile
Smartphones and tablets proved that they weren’t just for the geekiest – er, ‘tech savviest’ – among us. These devices are increasingly becoming the norm and they continue to change how people connect with each other, and with businesses, everywhere. According to Google’s research with IPSOS earlier this year:
-79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating a retailer.
-70% use their smartphones while in a store.
-77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.

It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile. The mainstream consumer got mobilized in 2011.

2 – Mobile search transforms shopping, forever 
Analyzing mobile search trends helped the industry better understand how people were using their mobile devices in 2011. For starters, we learned a lot about the ‘timing’ of mobile and tablets. These devices enable us to be constantly connected to the internet, as mobile usage has proven to be complementary to the desktop. We got a clearer picture of how search is changing the ways we shop and connect with businesses. More people are looking for deals both en route to stores and within them on mobile – in the retail category, “Black Friday” related mobile queries were over 200% higher this year than in 2010. Users have also developed some mobile-specific shopping habits – for example, 44% of all searches for last minute gifts and store locator terms are projected to come from mobile devices this holiday season. For procrastinators, mobile has come to the rescue!

In October, we looked at some of the newest ways marketers can build their businesses via mobile search. But, this is only the beginning – whether people are trying to find or call a business, compare prices in a store, or visit a site or app directly from their phones, search and search ads will be the tools that shape a new shopping experience, enabling us connect with businesses, research and buy products on or offline, all via mobile.

3 – Progress with the mobile advertising pipes

As an industry, we came a long way in terms of improving the ‘pipes’ – the systems, products and technologies that advertisers use to build, serve, and measure mobile ads. It’s still early days, but the progress with standards like MRAID and the momentum behind HTML5, are helping to rally the mobile community and make it easier for marketers and customers to connect on the platform. Getting existing tools to ‘speak mobile’ has been another key to helping mobile advertising grow-up as quickly users and businesses want it to. Across search and display, the tools the industry is already familiar with are getting mobilized. There’s plenty of work still to do, but significant progress is being made – watch this space in 2012.

4 – Tablets join the mobile party 

Tablets made quite a splash this year. Usage trends sharpened – we’re seeing that people people use these devices to shop, consume media, have fun, and they do so most frequently in the evenings. Tablets are a third screen to be reckoned with for marketers – we saw a 440% growth in traffic from tablets in November 2011 compared to December 2010 on the AdMob network. The business potential is tremendous: not only are users more inclined to shop and make purchases on tablets, but because campaigns can be more effective running across several screens instead of one, tablets offer an incremental opportunity for marketers. Our research with Nielsen showed that campaigns on several screens can be ‘Better Together’ – indeed, in cases like Adidas’, that proved to be true.

5 – Businesses start (actually) thinking mobile first

Smartphones and tablets aren’t small desktop computers – they’re new devices being used in entirely new ways. This year, businesses began to embrace this at scale and many saw good things happen when they built ad campaigns and websites specifically for mobile. Ticketsnow’s success with a mobile optimized site – increased site traffic, and more ticket sales – is just one example of the benefits of building for mobile. Initiatives like GoMo and platform-specific ad features will help businesses better connect with mobile customers in the coming months, and beyond.

It’s hard to believe, but as far as the industry has come in 2011, we’re still in the earliest chapters of mobile’s story. The ways people connect to businesses on their mobile devices and the tools they’re using to connect from them progressed by leaps and bounds this year and soon, we’ll see the mainstream shift that changes the way mobile connects people with brick-and-mortar storefronts as well. Mobile will be moving full speed ahead in 2012 so keep those sleeves rolled-up and those seatbelts fastened – we’ll see you then.


Louis Rhéaume
Infocom Intelligence
Twitter: @InfocomAnalysis

We are entering a period where some mobile apps are more popular than their initial desktop version

[Published originally on MONDAY, MAY 30, 2011]

Google has announced that Google Maps for mobile has 200 M users worldwide and growing quickly. While it represents now 40% of Google Maps users, Google predicts that in the next month there will be more mobile users of Google Maps than desktop users. According to Google’s VP Marissa Mayer: “Desktop apps will be important but maps on the phone that knows … where you are and where you’re going is a killer app”.

The growth of SoLoMO is coming fast: Social, localisation and mobile.

Louis Rhéaume
Infocom Intelligence
Twitter: @InfocomAnalysis

Some key Internet statistics of 2010

[Published originally on THURSDAY, JANUARY 13, 2011]

The number of emails sent on the internet in 2010 (if we delete spam) was around 11.7 trillion.
294 billion – Average number of email messages per day.
1.88 billion – The number of email users worldwide.
480 million – New email users since the year before.
262 billion – The number of spam emails per day (assuming 89 percent are spam).
2.9 billion – The number of email accounts worldwide.
25 percent – Share of email accounts that are corporate.
255 million – The number of websites as of December 2010.
21.4 million – Added websites in 2010.
Domain names
88.8 million – .COM domain names at the end of 2010.
13.2 million – .NET domain names at the end of 2010.
8.6 million – .ORG domain names at the end of 2010.
79.2 million – The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
202 million – The number of domain names across all top-level domains (October 2010).
7 percent – The increase in domain names since the year before.
Internet users
1.97 billion – Internet users worldwide (June 2010).
14 percent – Increase in internet users since the previous year.
825.1 million – internet users in Asia.
475.1 million – internet users in Europe.
266.2 million – internet users in North America.
204.7 million – internet users in Latin America / Caribbean.
110.9 million – internet users in Africa.
63.2 million –internet users in the Middle East.
21.3 million – internet users in Oceania / Australia.
Social media
152 million – The number of blogs on the Internet (as tracked by BlogPulse).
25 billion – Number of sent tweets on Twitter in 2010
100 million – New accounts added on Twitter in 2010
175 million – People on Twitter as of September 2010
7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
600 million – People on Facebook at the end of 2010.
250 million – New people on Facebook in 2010.
30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
70 percent – Share of Facebook’s user base located outside the United States.
20 million – The number of Facebook apps installed each day.
2 billion – The number of videos watched per day on YouTube.
35 – Hours of video uploaded to YouTube every minute.
186 – The number of online videos the average internet user watches in a month (USA).
84 percent – Share of internet users who view videos online (USA).
14 percent – Share of internet users who have uploaded videos online (USA).
2+ billion – The number of videos watched per month on Facebook.
20 million – Videos uploaded to Facebook per month.
5 billion – Photos hosted by Flickr (September 2010).
3000+ – Photos uploaded per minute to Flickr.
130 million – At the above rate, the number of photos uploaded per month to Flickr.
3+ billion – Photos uploaded per month to Facebook.
36 billion – At the current rate, the number of photos uploaded to Facebook per year.
Source: VentureBeat
Louis Rhéaume
Infocom Intelligence

Native applications versus mobile browsing popularity

[Published originally on SATURDAY, NOVEMBER 13, 2010]

Mobile customers will download around 25 billion mobile applications by 2015.   While apps are becoming popular, people often prefer the mobile Web.  In a Adobe’s survey of mobile users, the company asked 1,200 U.S. consumers about their behavior with regards to the following categories: consumer products & shopping, financial services, media & entertainment, and travel.  Users prefered mobile Web experiences over apps in the products & shopping and media & entertainment categories. 66% said they prefer mobile Web to apps (34%) in these categories.  However, for social media, music, “self-contained” experiences like games and maps, consumers chose apps over the Web.
Native data applications, now account for 50% of all mobile data volume according to a new report from Finnish mobile analytics company Zokem. While the mobile Web browser was still the most popular smartphone “app,” the use of native apps outside the browser is growing faster than mobile browsing itself.  A native app is an application available on a mobile platform such as Apple, RIM, android, etc.  The study analyzed over 10,000 smartphone users and 6.5 million smartphone application usage sessions in 16 countries during 2009 and 2010.  It appears that smartphone users with a data plan launch their mobile Web browser at least once a month and, on average, spend 300 minutes browsing the Web on their device, a figure which is comparable to mobile voice usage.
While the browser is still the most popular of all smartphone apps with 54% of data application time (time spent interacting with the app) and 50% of data volume, native applications (excluding the browser itself) now capture 46% of data application time and 50% of data volume.
The study also found that Facebook’s native application is used by 12% of active smartphone users who engage with the app for 188 minutes, on average, per month. Twitter has a smaller monthly user base (only 4% of active smartphone users) but they average 311 minutes per month on the app.  Thus, we can affirm that users of Twitter use much more the mobile web.
A few years ago, smartphone Web browsing accounted for 70-80% of mobile Internet use, but now that number is largely shrinking in terms of relative use.  The trend towards increasing use of mobile apps over the Web browser is due to the fact that, in most cases, apps provide the best user experience.  For instance, a native YouTube app is faster than the use of mobile web browsing the web site of YouTube.
With many platforms and operating systems available such as: Android, iPhone, Blackberry, Symbian, Palm’s webOS, Windows Phone and Java for feature phones, developers will have to decide between “going native” or promote a mobile website instead.
Louis Rhéaume
Infocom Intelligence

Most popular mobile destinations in the US

[Published originally on MONDAY, APRIL 12, 2010]

Most popular mobile destinations in the US (in millions)
ComScore, January 2010 
Target Audience

  • Total Audience: 13+ yrs old


  • Google
  • 42
  • Yahoo!
  • 38
  • Facebook
  • 29.3
  • MSN/Windows Live/Bing
  • 20.6
  • AOL Media Network
  • 18.8
  • The Weather Channel
  • 14.4
  • MySpace
  • 14
  • Operator portals
  • 13.6
  • ESPN
  • 10.4
  • CNN
  • 10.2

Source: ComScore, January 2010
via: mobiThinking
Louis Rhéaume
Infocom Intelligence
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