mobile technologies



Entrevue avec le fondateur de AZZIMOV: l’une des entreprises en démarrage les plus intéressantes au Canada

flvimg-en

Nous nous sommes entretenus avec le président-fondateur d’AZZIMOV, Benoît L’Archevêque,  entrepreneur en série qui fait sa marque dans la publicité de chaînes de restaurants et d’entreprises de commerce de détail depuis 22 ans. AZZIMOV est une start-up de Montréal dans le quartier Rosemont qui accumule les honneurs.  Récemment, elle a été choisi dans le classement RED HERRING Top 100 Global (Most innovative startups).
1-Pouvez-vous me donner quelques statistiques pour connaître vos activités ?

Azzimov a été créé en 2011.
Employés en Amérique du Nord : 17
Employés en Chine : 3 employés Azzimov et 12 de la division Innovation

Nous avons développé la technologie Azzimov durant les deux dernières années. 3 700 000 $ ont été investis à ce jour.

Nous sommes en ligne, sans aucune forme de commercialisation, depuis mars 2013 sous l’adresse azzimov.com

Nous commencerons la commercialisation à la mi-janvier 2014.

Toutefois, la plateforme Azzimov connaît un succès organique. Nous avons commencé en mars avec 4 000 visites et avons reçu plus de 200 000 visites au mois d’octobre 2013.

Nos revenus actuels tournent autour 250 000 $, mais devraient prendre leur envol en 2014 avec la commercialisation de la plateforme américaine, européenne et chinoise.

Nous avons une technologie de navigation sur le Mobile en attente de brevet qui est absolument unique. Cette technique de navigation que nous appelons le « Two Touch Navigation » permet à une personne d’obtenir des informations très précises, celle-ci s’ajustant au contexte de la recherche en temps réel en plus de correspondre à vos choix personnels.

2-Qui sont vos clients les plus importants?

China Telecom a choisi Azzimov comme plateforme de magasinage Web et Mobile. La plateforme est en service depuis la mi-septembre.

Nous ne pouvons divulguer pour l’instant les autres joueurs majeurs avec qui nous négocions. Toutefois, nous pouvons confirmer que nous discutons sérieusement avec des acteurs majeurs de la téléphonie, tant au Canada que partout dans le monde. Nous discutons aussi avec des institutions financières qui aimeraient diversifier leur offre de services. Je ne peux en dire plus pour l’instant.

3-Quels sont vos principaux défis actuellement ? 

Nous avions plusieurs défis technologiques que nous avons réalisés ces deux dernières années. Indexer des produits simplement en lisant une page Web, déconstruire l’information en ne retenant que les éléments pertinents en oubliant la structure pour permettre l’agrégation de base de données hétérogènes, reconstruire de façon intelligente pour permettre une navigation auto-apprentissante et personnalisée a été un défi de taille que notre équipe a relevé avec brio.

Donc, en ce qui concerne l’aspect technologique, bien qu’il y ait toujours quelque chose à améliorer, les défis sont derrière nous.

Il nous reste deux défis qui sont étroitement liés. Le défi financier et le défi de la commercialisation auprès des consommateurs et des marchands.

Notre objectif étant de devenir le plus grand portail de recherche de produits au monde, cela nous impose d’être capables de nous financer correctement.

Le financement est une préoccupation constante d’une entreprise comme Azzimov.com.

Nous lançons actuellement notre deuxième tournée de financement et nous recherchons entre 5 et 10 millions de dollars.

4- Vous êtes un entrepreneur en série. Est-ce un de vos objectifs de vendre l’entreprise à de plus grands joueurs québécois ou américains (à court ou moyen terme), si une belle offre se présentait?

En effet, je suis un entrepreneur en série. Toutefois, je possède encore chacune des entreprises que j’ai créées avec mes associés.

Je suis un homme d’affaires, mais j’ai aussi une conscience sociale. Je me définis comme un entrepreneur responsable.
5-Allez-vous diversifier vos activités dans des domaines connexes à la recherche de produits sur le Mobile? Si oui, pouvez-vous nous en parler?

Oui, nous avons de nombreuses autres idées, car la philosophie centrée sur le produit nous permet d’envisager de nouveaux modèles.

De plus, la technologie d’intelligence artificielle d’Azzimov comprend le contexte de la recherche, ce qui nous permet de peupler les boutons de navigation de façon dynamique pour répondre au contexte de la recherche.

La technologie Azzimov est totalement novatrice, car elle permet de croiser tous les types de données. Ainsi, nous pouvons sans aucune difficulté mélanger des données de sites différents, de produits différents, y mettre des personnes, des articles de journaux, bref, pour nous chaque objet, personne, article, texte est composé d’éléments le composant. Chacun de ses éléments peut être partagé par plusieurs objets, personnes ou autres.

Ainsi, « Blanc » peut devenir une couleur, une marque, un nom, etc.

De ce fait, nous pourrons amalgamer le magasinage, l’information et le social tout en un, que ce soit sur le Mobile ou sur le Web.
6-Où voyez-vous Azzimov dans deux ans? Que voulez-vous réaliser?

Pour l’instant, nous voulons devenir le plus grand portail de recherche de produits au monde en reproduisant l’expérience de magasinage entre un consommateur et le marchand. Ainsi, un consommateur pourra trouver un produit et demander en un clic à tous les marchands étant géolocalisés près de lui une soumission, une information. Pour le marchand, cela représente une occasion en or de parler à un client potentiel en temps réel, quand le besoin se présente. Ce qui représente des économies de temps et d’argent pour les consommateurs et des économies de temps et d’argent pour les marchands.

De plus, nous voulons pousser le concept de magasinage social au point où les commentaires affichés sur un produit seront ceux de gens que vous connaissez et non de gens qui pourraient très bien être payés pour faire de bons ou de mauvais commentaires sur ce produit.

De cette façon, chaque décision d’achat en sera d’autant plus facile, car vous aurez un avis contextualisé et personnalisé.

Description AZZIMOV

Le premier produit spécialisé en plateforme de recherche dans le monde.

Les consommateurs trouvent le produit qu’ils ont besoin.

Les marchands achètent les mots clés qu’ils recherchent.

AZZIMOV a imaginé et repensé le commerce électronique pour le web et le sans-fil du début à la fin.

AZZIMOV recrée l’environnement commercial sur le web et le sans-fil en mettant chaque produit au centre de la conversation, et en redéfinissant le futur du commerce.  Maintenant, les gens peuvent facilement faire de la recherche, recommander, aider, comparer, partager et localiser; pour faire de meilleures décisions provenant des informations contextuelles uniques de la communauté globale et des amis qu’ils connaissent personnellement.

AZZIMOV a été créé pour comprendre et servir les clients de la façon la plus personnalisée possible.  En utilisant l’intelligence artificielle, AZZIMOV aide à vous guider pour contextualiser l’information dans le but de prendre les meilleures décisions pour vous.

Louis Rhéaume

Éditeur, Infocom Analysis

louis@infocomintelligence.com



The Mobile applications statistics

apps

 

Source: Infographic by Top Apps

 

Louis Rhéaume

Editor

Infocom Analysis

The Smartphone is Killing Traditional Cellphones

iphone5Comp

Traditional computer sales are shrinking.  Traditional books, traditional music and DVD sales are also decreasing while the applications market soars. Microsoft, the father of the software industry, and Nokia, once the world’s largest manufacturer of mobile, are desperately trying to catch-up with competitors. When it seemed that Apple’s reign would last a few decades, thanks to its iconic iPhone and iPad, Samsung appeared, and defeated Apple as the number 1 smartphone manufacturer in the World.

Smartphones have become the “center of personal digital life”. 80% of users sleep with their smartphones and 40% are even using it in the bathroom (Intel study, April 2012).

The smartphone has become the first screen surpassing the television, even in moments of prime time.  For Javier Nadal, Executive Vice President of Fundación Telefónica, “users are using different devices based on time of day, for example, mobile devices are more often used to connect to the Internet at awakening, breakfast and lunch, while the dominance of the tablet PC appears stronger in the remaining hours “.

In an increasingly digitized world, personal communication goes increasingly virtual: the social network users communicate with each other on an average of 23 individuals a day, while in person reaches only 16 individuals.

In 2012, for the first time ever, a decrease in the sales of mobile phones occurred. It traded 1.7% lower (1.750 million units). That negative milestone was due to the decline of basic phones, which are only used for little more than talking and texting.

The tablets splendidly started as the younger brother of smartphones, which even though it exceeds in inches, is changing the habits of users and, more importantly, consumers. Electronic commerce is rapidly moving from e-commerce to m-commerce. In the fourth quarter, transactions both on smartphones and tablets from the U.S., accounted for 11% of total e-commerce spending.

If 2012 was the year of smartphones, most experts predict that 2013 will be the year of tablets.  Digitimes Research estimates that, for the first time, the sale of tablets, adding the brand and the private label (made to third parties, for example, for operators) – will overtake the laptop. The market will grow by 38.3% to total sales of 210 million units. That transition to finer screen has already occurred. Two out of six computers sold in the last quarter of 2012 were tablets, according to Canalys.

By contrast, in 2012 352 million PCs were sold, down 3.2%.  It was the first annual drop since 2001, according to IDC. Even the appearance of Windows 8, the new operating system from Microsoft, has not been able to stop the decline.

Parallel to this change,  was a complete reversal of the protagonists. There are new players, but the leadership does not last decades. Apple, which looked like it had come to stay, has lost its dominance. As a manufacturer, Samsung has demonstrated with its Galaxy line that there is life beyond the iPhone. The South Korean firm dominated the world market not only for phones, but smartphones, with more than 200 million units, compared to 120 million for iPhones.

Android is now installed on 68.8% of smartphones distributed in 2012, gaining nearly 20 points(percent) in a single year; far behind Apple’s own system iOS, which has a share of 18.8%.

“Android is now in very strong demand. It represents around 90% of the market by value and 70% by volume, and so we work with it “, says the director of the division of LG Mobile Spain.

Although AppStore is still the leader in number of applications and revenue, Google Play, store finder, is gaining ground. It has almost the same catalog (700,000 versus 800,000 applications). In the fourth quarter, Android doubled its applications growth, while those of AppStore grew by 20%.

Operators, which until now caught most of the revenue generated by mobile telephony, are reducing their share every year, and in mature markets such as Europe, are also billing. According to Wireless Intelligence, Worldwide sales of mobile operators increased by 5.2% in 2012, to $ 1.16 trillion, but only thanks to the boost from emerging markets, which now account for four out of five new mobile connections global scale.

It is also changing the structure of earnings. The consultancy Ovum estimates that voice revenues, which now represent 64% of the total, will only be 52% in 2017. The growth of mobile broadband will mean rising incomes, at an annual rate of 8.2% expected by 2017.

Outside of business applications, with users willing to spend their savings on the latest smartphone while pressing for more affordable flat rate, operators still have not been given the key to retain their share of the pie. The Over The Top (OTT) services such as messaging and free calls as WhastApp, Skype or Line will have a negative impact on operating income of 370 billion dollars by 2020.

At the same time, operators must make a huge investment effort to lay new fiber optic lines and such mobile fourth generation (LTE), necessary to absorb the exponential traffic growth caused by intruders such as Google or Apple.  In 2011, revenues from Google, Amazon, Microsoft, Apple and Facebook reached 200 000 million, compared with 350 000 million top five global operators (Vodafone, AT & T, China Mobile, Telefonica and Verizon).

Only the application market in the world accounted for more than 15,000 million dollars in 2012 and is estimated to reach more than 24,000 million this year. “Revenues are concentrated mostly in the platform / store in the operator, which only benefits the traffic generated by the application, depending on the customer’s rate plan, but also indirectly through customer loyalty in the case of apps high demand, “says Pedro Jurado, director of Accenture Technology.

Jose Arias, vice president of the consulting firm Booz & Company in Spain, warning that “the current infrastructures are reaching a saturation point, forcing aggressive investments in both capacity increases and technological improvements. Given the rate of annual growth of mobile data traffic, close to 80%, and 28% in fixed networks, it is expected that the volume of data traffic in the world will double every two and a half years. ”

To assume increasing traffic and new services, operators face the challenge of launching the fourth generation of mobile known as Long Term Evolution (LTE), which allows download speeds of more than 100 megabytes per second. It requires huge investments monetize OTT tools that benefit from this infrastructure without paying a penny. So far, there are 152 commercial LTE networks across 65 countries, and by the end of 2013 there will be 114 million subscribers, which will double in 2014, according to a Yankee Group report.

“Operators have to invest not only in deploying LTE networks at a faster and faster pace (in a decidedly adverse economic climate), but also in finding innovative ways to monetize these new networks, while struggling with the increasingly intense competition from OTT, which wants to steal their bread and butter which are voice revenues and messages, “said Declan Lonergan, Yankee Group.

That OTT threat is very real. Voice revenues of mobile operators, which were 769,000 million in 2011, will be reduced by 9% in 2016 despite the increase in subscribers. However, Juniper Research believes that the costly investment required by LTE may end up with a reward.  In 2017, it will account for 31% of global revenues, amounting to 250,000 million euros (in 2012 it involved only around 55,000 million).  For now, the head of the deployment is among U.S. operators (AT & T, Verizon and Sprint), which will provide almost complete coverage in 2014.

Source: El Pais

 

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

The rise of mobile commerce [Infographic]

Here is an interesting infographic on the growth of mobile commerce by Yesmail Interactive.

 

yesmail

 

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

For the CEO of Yahoo, Marissa Mayer, the Future of Search Technology is about Personalization

yahoo

Marissa Mayer, the new CEO of Yahoo, gave an interesting interview to Bloomberg at the World Economic Forum of Davos in Switzerland this week. She suggests that the future of search technology will be mainly related to personalization of information.  In the future you become part of the query in a search engine.  What you are searching in the past, what you are posting on blogs and social networks will be taken into account in your search queries.  She claims personalization and the importance of context of information in search engines will be more mainstream in three to five years.

Facebook just popularized its Social graph, based on social information.  Similarly, Yahoo wants to develop its Interest graph where context and unknown connections between people are shared.  For instance, based on an event like the World Economic Forum, the Interest graph can inform people about the presence of interesting individuals who could be sharing some particular interests with them.  Whether it is for business developments, networking or leisure activities the interest graph can offer several possibilities.

For Mrs. Mayer, web technologies have been evolving very quickly since 15 years.  We are now in the mobile wave, with many innovations in mobiles technologies.  Yahoo is using partnerships to gain access to web innovations such as mobile browser or social networks, which represent key enabling technologies.

In the future, Yahoo wants to refresh its products and services based on the web daily habits of its users: reading news, mail, video, search, watching sports, and playing games. The company also intends to develop one of its strengths: user generated content such as Flickr, Yahoo Answers and Yahoo Groups.

You can see the video here.

Louis Rhéaume

Infocom Analysis

Louis@infocomintelligence.com

Twitter : @InfocomAnalysis

Access to Mobile email is surpassing Desktop email

Here is an interesting infographic by Litmus suggesting that access to email are now more used via mobile (with the iPhone) than via the desktop, in April 2012:

Louis Rhéaume

Infocom  Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

http://assets.econsultancy.com/images/0001/9954/email-client-market-share-june-2012-940×2830.png

 

OOHLALA Mobile aims to become the leading mobile platform for college and university students (interview with the CEO)

OOHLALA is the mobile app for university and college students. OOHLALA help students better connect with their campus and also help campus services better engage with students. Students use the app to enhance their campus life with features such as campus maps, courses, study groups, social scheduling (find where your friends are), campus wall (share conversations and photos), and games.

Problem: Right now if you as a student want to know what’s happening on campus your choices are several Facebook groups, different campus websites etc. Information is fragmented everywhere, and we are betting that mobile the best platform to both organize this information and keep students connected on the go. User discovery is another aspect that’s broken. For example if you are sitting in class and want to connect with other students in real-time (or that cute girl in the front row), current social networks such as Facebook can’t help you as you don’t know their names (but we can).

We did an interview with the CEO of OOHLALA Mobile: Danial Jameel.  OOHLALA was part of the Montreal technology accelerator FounderFuel in 2011.

 

Q1-OOHLALA mobile app is available in how many campus/ student organizations?

Since this semester, we are currently working with 50 campuses in Canada and United States, with another 150 to be launched during the next semester from US, Canada, UK, Singapore, France and potentially Mexico (currently in progress).

 

Q2-Does OOHLALA monetize with advertising? Any other source of revenue?

We put user experience and satisfaction as our top priority and generate revenues through sources that provide value to students. We currently monetize through premium features for campus services, and location based deals. We don’t do generic ads as its ruins the experience for our community.

 

Q3-How much money your firm has raised so far for its financing?

I can’t disclose this as yet as we are undergoing some financing, but we have raised our seed round.

 

Q4-OOHLALA has how many employees?

10-12 (we have some part time community managers)

 

Q5-What are your goals in one year? 

To be the leading mobile platform for college and university students in North America and UK.

 

Q6-Are you planning any new or complementary product(s) and service(s) in the short-term?

Right now our focus is looking into user feedback and user metrics to optimize UX and streamline performance.
Q7- As an entrepreneur, what is your most important challenge, since you graduated from FounderFuel?

Once Demo Day ends and the hype is over, its time to get back to reality and the grind. Demo Day puts you out there in the spotlight which is great, but it also means expectations for you are much higher. The reality of most startups is that after the initial hype they need to figure out the right product to market fit and build a business model before running out of cash. This doesn’t always happen overnight and hard/smart work is required.  I knew some founders who were not able to adjust the ‘you are on your own’ reality that sets in after.

On our end, we started our company at the basement library at our university where we iterated 24/7, and ate $4 pizzas to help solve student problems lol (good times). Post Demo day for us meant we could focus back on our users without distractions and on building the best product.

 

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter : @InfocomAnalysis

Juniper Research Forecasts 400M M2M devices by 2017

A new report from Juniper Research has found that the Telematics and Consumer Electronics sectors are rapidly becoming the two fastest growing industries for the M2M (Machine to Machine) market, challenging the position of smart metering.  The report forecasts that the market for M2M and embedded devices will reach 400 million by the end of 2017, up from a little over 110 million at present.

The eReader has enhanced the prospects of embedded devices in the consumer electronics industry.   The promise of increased driver efficiency and cost management will drive the success in telematics: “The automotive market is potentially easier to address than other sectors as it contains fewer players,” adds Anthony Cox, Associate Analyst at Juniper Research and the report’s author.

Main findings and Forecast by Juniper Research

It appears that almost all Mobile Network Operators have now embraced M2M as an industry sector, tailoring services and approaches to the industry.  APIs (Application Programming Interface) from M2M specialists are becoming increasingly sophisticated with tailored solutions for individual M2M customers now common.

Hardware manufacturers are providing increased support for their products including API and industry -specific modules. 4G chipsets, while shipping in very low volumes at present, will find their market in the automotive industry and specific applications such as live video monitoring.

The report also finds that the price of M2M modules will continue to reduce, particularly for 3G modules, as automotive and consumer electronics use-cases require improved bandwidth and latency, and as 2G infrastructure is retired in some markets.

The report includes an analysis of the current state of play in the Embedded Mobile and M2M market and contains five year forecasts for M2M devices, service revenues, connectivity enablement revenues and the value of the hardware market.

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

 

Comment faire sa marque dans un monde dominé par Apple et compagnie, est disponible sur LesNews

Entrevue avec Marcel Côté de SECOR (acquis par KPMG) sur la gestion de l’innovation dans les industries des technologies de l’information es des communications (TIC). Conseils pour les entrepreneurs et gestionnaires.

http://lesnews.ca/technologie/26674-comment-faire-sa-marque-dans-un-monde-domine-par-apple-et-compagnie/

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

 

Infographic on eBay’s mobile commerce

EBay has a huge momentum in mobile commerce with over 100M App downloads and 100M items listed, since its launch four years ago. According to All Things Digital:

“That’s equal to the number of the service’s active users — those who bought, listed or sold something on eBay last year. The company is not saying how many of those downloaded apps are used regularly, but by at least one measure, activity is fairly high — users have now listed 100 million items to its marketplace using the eBayapp, by taking a picture of the item with their phone and uploading all the data within minutes.

While many other companies are fretting about how they will make money from mobile, roughly 16 percent of eBay’s revenue this year will be coming from mobile devices. While that’s still a fairly small percentage, that number has doubled in just the past year.

Steve Yankovich, eBay’s VP of mobile, said the average transaction on eBay’s mobile apps runs between $30 and $45, in contrast to companies that sell 99-cent mobile games or virtual goods. On the high end, he notes that more than 9,000 cars are sold every week through the app, some of which are priced above $100,000.”

Yankovich refers to mobile commerce as“situational shopping.” When a person has free time while waiting, this person can be a consumer for that precise moment.

EBay previously forecasted that it would hit $10 billion in revenue on mobile this year. Based on last year’s gross merchandise volume of roughly $60 billion, that works out to 16 percent of the company’s revenue.

 

Source: http://allthingsd.com/20120924/ebays-mobile-momentum-100m-app-downloads-100m-items-listed/?utm_source=Triggermail&utm_medium=email&utm_term=Mobile%20Insights&utm_campaign=Post%20Blast%20%28sai%29%3A%20BII%20MOBILE%20INSIGHTS%3A%20Be%20Brilliant%20At%20The%20Mobile%20Marketing%20Basics

Louis Rhéaume

Infocom Analysis

louis@infocomintelligence.com

Twitter: @InfocomAnalysis

%d bloggers like this: