The Mobile World Congress (MWC) is actually in Barcelona, Spain. In a world where data is growing, SMS, short message provides 14% of the income of wireless operators.
But now is the time of the proliferation of data on smartphones: What’s App and social networks are killing the SMS. Moreover, the future of any business depends on its adaptation to the smartphone and its connection to the Internet.
Smartphones grew 53.5% in 2011, 432 million of these devices were sold worldwide, 34% of the total. At year end there will be a billion humans with a smartphone in their hands, according to Telecoms and Media. The smartphone is not, as predicted a couple of years ago, a luxury, but a necessary good. Within the next four years, the penetration of these devices will be multiplied by nine in Pakistan, by six in Indonesia, five in Japan and Nigeria, three in China and Brazil.
Penetration exceeds 50% in Spain, creating a new economy. Half of their owners used to make purchases, according to research from ComScore, among other activities.
The rapid expansion of mobile phone is no stranger to the business the ability to exploit someone else to operators and manufacturers. It is an income source for everyone from the automotive industry to public health. The smartphone saves routine visits to the doctor, permanent driver serves our vital signs, medication or view monitors in its early stage disease.
At the fair of Barcelona, the spotlight is going to lead to spectacular new phones, but the most important thing is not: are operating systems, with news W8 Mozilla and Microsoft – and especially the chips becoming more and more quick and ready. The quad-core Qualcomm (Snapdragon 4) and Nvidia (Tegra 39), born for the smartphone are able to get along with computers and television sets, connect to social networks, make payments or play real-time events and HD. All at once, in a single chip, and using less energy; an essential step for the nightmare of any owner of a mobile phone: the battery life, an area where progress is not enough for physical reasons.
In 2011, the biggest mobile sectors were: mobile games (31.5% of all admissions), music (21%) and applications (16%), but in four years it will be payments and applications.
Mobile users are taking advantage of broadband and connectivity in every corner. While traffic has tripled with just pictures, the application was multiplied by 15, by 13 for publications and video by 22. Telephone traffic will grow by 62% each year until 2016, the minority will be voice.
New mobile opportunities emerged: a computer is a company,and can be an application developer. Major events in the world today have not taken more than half a dozen people, as is the case of the most successful mobile game in the world: Angry Birds, which is only possible with a smartphone. It is the rule of smartphone.
Source: El Pais