67% of users start engaging on one device and continue on another, an experience they expect to be seamless. Furthermore, they want mobile apps to load in under 3 seconds (and this number is always getting lower) with little margin for error before frustration sets in. But it doesn’t end there, poor performance can cost you customer recommendations and, therefore, money.
Did you know that the average person spends about seven hours per day looking at some kind of screen? And for many users, this is even higher. For this most part, this means that users are watching TV, checking their smartphones, working on their laptop, or consuming media on their tablets. Yes, we are truly living in a multi-screen world.
But each multi-screen user has his or her own habits and ways to browse, and understanding consumer behavior across multiple screens is indeed one of modern marketing’s key challenges. This infographic will help you get a visual grasp of the different habits of multi-screen users across their various devices.
Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. You can follow him on Twitter @NickARojas.
The Global Innovation index is co-published by Cornell University, INSEAD, and the World Intellectual Property Organization(WIPO, an agency of the United Nations, UN).
The core of the GII Report consists of a ranking of world economies’ innovation capabilities and results. Over the last seven years, the GII has established itself as a leading reference on innovation. Understanding in more detail the human aspects behind innovation is essential for the design of policies that help promote economic development and richer innovation-prone environments locally. Recognizing the key role of innovation as a driver of economic growth and prosperity, and the need for a broad horizontal vision of innovation applicable to developed and emerging economies, the GII includes indicators that go beyond the traditional measures of innovation such as the level of research and development.